Design Thinking for Innovation: Brainstorming and Ideation

 

Question:

Match idea generation techniques to their characteristics. Each technique may match to more than one characteristic.

• Round Robin
• Uses either sketches or written descriptions
• Is a systematic process
• 635
• Uses sketches only
• Is a free-form process
• 
  

Question

:

What are the key benefits of visual thinking for innovation?

• It enables more creative thinking

• It helps you generate new ideas through misinterpretation

• It helps you communicate better

Question

:

What are good practices for visualizing ideas using sketching?

• Create and build your sketch using basic shapes

• Add text annotations if necessary

• Keep your canvas limited in size

• Add graphic elements for clarity

• Use bold strokes

Question

:

Match the evaluation techniques to the corresponding benefits. Each technique may match to more than one benefit.

• Select the Hits
• Democratizes decision making
• Helps you filter concepts
• Promotes critical discussion
• Review
• Ensures feedback has a positive focus
• Provides a framework for improving collaboration
• Promotes and speeds up improvement of solutions

Question

:

Match idea development techniques to their characteristics. Techniques may match to more than one characteristic.

• Concept Canvas
• Helps you evolve seed ideas into a more cohesive concept
• Forces you to be visual and concise and allows you to compare concepts easily
• Facilitates multi-disciplinary input early on and allows easy sharing of ideas beyond the design team
• 
  
• Pitch It!
• Helps you build a business case
• Facilitates sharing a future offering
• Enables you to get buy-in from decision makers

Question

:

Which techniques should you use when generating an idea matrix?

• Avoid filtering ideas

• Focus on quantity

• Add additional columns only if necessary

• Capture outliers using "wild card" squares

• Limit rows to key enabler categories