What are the key aspects of a constructive mind-set?
Working collaboratively
Working in a multi-disciplinary way
Building on what you know
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Put the steps for creating experience maps in the correct order.
Identify and bring together appropriate participants
Establish the map's parameters
Capture the initial considerations under the Doing, Thinking, and Feeling headings
Revise and refine by adding more detail
Reiterate and review
What are the advantages of using affinity clustering in your design process?
Facilitates a shared understanding of the information available
Supports synthesis of the issues and generation of insights
Promotes generative discussion among your team
Helps you identify patterns and themes in data
:
What are the benefits of using affinity clustering when organizing data?
It facilitates shared understanding among your team members
It helps you identify patterns in your research data
It promotes generative discussion
It supports generation of insights to come up with design opportunities
:
Match POD tool categories to the corresponding characteristics. Each category may match to more than one characteristic.
- Doesn't cause a strong reaction
- Should be addressed quickly
:
What are the key elements of the formula for creating actionable insights?
Stakeholder/Persona
Need/Driver
Barrier/Constraint
Activity/Behavior
:
Consider the insight: "Green consumers want sustainable transportation, but worry it will be inconvenient and increase commute time."
How is it possible to collaborate with public authorities to introduce electric-powered public transport vehicles that will have low commute times?
In what ways could we empower consumers to understand the environmental impact of electric versus gas-powered vehicles?
How can we ensure that our electric cars are just as efficient and comfortable as our standard offering?
How might we communicate with consumers about the safety and comfort of our electric cars?
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