Which statements describe elements that are essential to user personas?
They must be detailed descriptions of archetypal users
They must be fictional
They must be realistic
They must be based on research about users
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What are essential elements of user personas?
Based on research into users
Detailed descriptions of archetypal users
Realistic in terms of an actual user
Fictional representations
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User personas provide valuable insight into what products customers want.
Match each example of business information to the insight that can be gained from it.
- The typical customer attends three live concerts a year
- A typical customer distrusts new technology
- A typical customer is considering a new car
- A typical customer is concerned about affording tuition for childrens' college
When building a user persona, what types of information must be included?
What the persona character's user experience goals are
The persona character's most pressing need
The persona character's least favorite product feature
The persona character's occupation
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What data is typically used to build a user persona?
What features the persona character needs the product to have
Life goal of the persona character
How the user wants the product to work
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If you were working with user personas, what actions would you need to take?
Create user scenarios
Collect user data
Create user archetypes based on patterns
Search for patterns in data
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You need to build a user persona as part of a project designing a texting app for busy professionals.
What are some examples of information that would help form an effective user persona?
Chatty Chad's livelihood depends on his ability to communicate reliably with clients and employees
Chatty Chad needs to quickly send pictures of landscape design elements to his clients for their approval 5 to 10 times per day, on average
Chatty Chad is a freelance landscape architect who sends and receives 150 text messages per day, on average, between 6 a.m. and 11 p.m., using the same phone for his work and personal contacts
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You are designing a restaurant review web site, and start by developing a user persona.
Which examples would be effective elements of this user persona?
Gourmand Gertrude prefers to access information and reviews on her phone, via a mobile website
Gourmand Gertrude will be eating out for the majority of meals during her visit, but won't always want to go to fancy, expensive restaurants
Gourmand Gertrude will be visiting Manhattan for two weeks and wants to try an assortment of highly-rated restaurants that have vegetarian menu options
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Which business benefits are derived from building a user persona?
Greater long-term customer value
Greater communication and consensus
More user-centric designs
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What are the benefits of building user personas?
Helps companies ensure their designs meet the needs of a target market
Promotes long-term customer value by providing a better understanding of how to market to, sell to, and support the customer
Offers an efficient means for storing and sharing information about the customer, which enhances communication and eases achieving consensus
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